The Duty of Push Notifications in Mobile Performance MarketingAs a strictly permission-based medium, push messages are exceptionally effective and have to be customized to specific individual teams. Customization is the key to effective push marketing and can considerably boost response rates, especially during onboarding.
AI-Powered Chatbots for Performance Marketing CampaignsPersonalized, dynamic messaging via chatbots is an essential part of modern digital marketing strategies. Whether e-commerce or service based, AI-driven chatbots are available 24/7 and offer real-time support based on customer trends and preferences.
Just How to Lower Mobile App Churn With Performance Advertising Software ProgramApp churn is an important business metric that gauges the percent of customers that quit making use of an app in a given timeframe. A high rate of churn can be a warning sign that users are losing interest and turning to rival apps.